Mother, wife, friend, businesswoman, trendsetter – Ronda's meteoric rise started with a story common to many LA denizens. The daughter of Syrian immigrants, she witnessed first hand the hard work and determination of her parents to prevail in their newly adopted home. She too, gravitated to the boom/bust flow of entrepreneurship and it only whetted her resolve to succeed. She knew she was wired for the hustle – always working, striving, generating, creating – it was this extraordinary work ethic that propelled her from humble beginnings to a modern and multi-faceted, medi-beauty innovator.